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Home Appliance Guard

Website Privacy Policy



This is the Privacy Policy of Home Appliance Guard Ltd, Company registration number: 05927936, whose registered office is at 3 Poole Road, Bournemouth, Dorset, BH2 5QL.

This Privacy Policy sets out how we will collect and process your personal data and provides certain legal information to show your legal rights regarding the handling and processing of your data.

Home Appliance Guard Limited is the controller of your personal data – if you need to contact us regarding the processing of your personal data you can contact us at:

Post: Quality Control Team, 3 Poole Road, Bournemouth, Dorset, BH2 5QL


Email: Compliance-Team@HomeApplianceGuard.co.uk


Telephone: 0800 652 6789


What information we hold about you and where we obtain this from


Personal data such as your name, address, contact details that you provide to us in person, via our website or by telephone.

Financial details, such as your bank account.

Information about your use of our website such as your IP address, which is a unique number identifying your computer, including personal data gathered using cookies.

We collect your personal data from you when you enquire for insurance, when we set up your policy, and when we make changes to your policy for you. This may also involve the collection of data from or about others who are associated with you and your insurance policy such as other persons insured on your policy.

You have a contractual obligation to provide this personal data failure to do so will prevent us from providing our services.

Your personal data will not be transferred outside of the European Union unless the recipient of the data applies security and processing standards compliant with EU data protection laws.

We also collect data from data brokers where we have a legitimate interest and data from data brokers where you have given your explicit consent for your data to be provided to us and for us to contact you via telephone, email or SMS regarding our products. You can withdraw your consent at any time by contacting us on the address shown above.

Purposes for which we process your personal data

The basis on which we can do this (this is what the law allows)

Automated Decisions

We do not use information relating to you for any profiling nor do we have any have systems that take automated decisions about you, but if this changes in the future the notice will be updated to reflect this.  

Your Rights  

Data Retention  

We will hold information about you in our data systems only for as long as we need to hold it which is generally as follows:

- If contact us for a quotation, we will keep your details for up to 3 years.

- If you purchase a Service Plan or Policy, we will keep all personal information for a period of 7 years after the plan/ policy ends to ensure we meet our    statutory and regulatory.  

- At the end of the retention period, your personal data will either be deleted completely or anonymised, for example by aggregation with other data so that    it can be used in a non-identifiable way for statistical analysis, underwriting and business planning.  

You can ask us to:

- Provide a copy of your personal information that we hold about you.

- Ask us to correct or delete unnecessary or inaccurate personal information.

- Right to be forgotten and have all the data that we hold about you erased.

- Restrict or to object to the use of your personal information at any time Object to any automated decision, including profiling which may have been used.

- Provide your personal data in a structured, commonly used and machine-readable format and to have your personal data transferred to another   controller.

- Where we rely on your consent to use your personal information, you can withdraw that consent at any time.

- The right to make a complaint to the Information Commissioner’s Office. For more information please visit www.ico.org.uk

Disclosures to third parties

We may pass your data to other organisations such as insurers, auditors, external consultants, credit providers, banks, regulators, repairers, and appliance suppliers to enable us to fulfil the contract and meet our regulatory requirements.

How we contact you about other products and services


We will use your personal data to let you know about similar products and services that could be of interest to you. This is based on the “soft opt-in” set out under the Privacy and Electronic Communications Regulations.

Depending on your preference, we may contact you by post, telephone, or e-mail. You will be given the option to stop receiving any communications from us in this regard at any time. However, please note that this will not affect us contacting you about the servicing of products that you have specifically requested from us.

You can change or remove your consent at any time.